PR advice: Sound, but also pragmatic
Public Relations is the systematic promotion of mutual understanding between an organization and its audiences through external communication. In practice, we often talk about media relations. With over twelve years experience in the communications field, I still have to know how the press 'works'.
I want to help organizations answer to the following questions:
• How to get the organization where they use the media to understand relationships?
• What are the internal arrangements towards journalism?
• How do your hands together for the journalism talk
• How do you ensure that the journalists managed to find you?
• How do you get news out? What is news?
• What databases are useful to buy?
• What subscriptions are wise to exit
• etc etc
Questions that I - in my humble opinion - the answer. The establishment of a sound media strategy is my job!
