Media Training
All important aspects of preparing and giving interviews delivery coverage in newspapers and on radio and television. This means that the trainer and experienced coach on the side of the participant. The journalist shall explicitly as devil’s advocate. These are days during the many practical aspects of dealing with journalists at issue. Good practice, but also blunders
The effects of one days media training:
• Learn to formulate clear messages, so that journalists find it interesting and relevant for their audience
• The open attitude that allows participants trust reporters. The journalist talks to the spokesman, because there is a good story to get. How to give the journalist the story, without impression and rulings that problems?
• During the training days are not only discussed the tricks and pitfalls that journalists use. During the interviews, these things (journalists themselves speak of techniques) explicitly applied. For thorough reviews of the interviews are suggestions for methods in such cases out of trouble, without flight behavior show
• The performance that exudes confidence. That starts with a thorough preparation, in giving more interviews than answering questions. Participants learn key control techniques, which they hold attitudes on the course and outcome of the interview. These participants also learn the key techniques to increase the likelihood that the substance of the story elements that are important for the organization.
• Focus on other aspects of performance: attitude, defensive behavior, the importance of anecdotes, examples, metaphors and one-liners
• Tailoring messages and performance on various types of media, including newspapers, television (10 seconds to find the quote) and radio.
• All in all the days of theoretical knowledge and practical experience in which novice and advanced the spokesperson move from merely "driving and not drown" to "effectively targeted swim" during contacts with the press
