Interim orders for short or long time
The establishment of a sound media policy takes time. You do not have a moment in between. It is a strategic decision by the Executive to press for an active policy to enter and then you good to think about.
Hence, in my opinion therefore that directors cannot otherwise take the time to the company so far to get the press policy internally and externally worn.
Just arrange a piece in the newspaper is perhaps nice for the short term, but puts in the long term much ineffective. Is it not wiser to hire a specialist who takes the time to press a sound policy to?
But also more pragmatic. Sometimes there is a press department needs additional support, pregnancy leave, a colleague who leaves ....
